The Negative Keyword Playbook: Build a System That Stays Ahead of Waste
Search Term Optimization
⚡ Playbook
Vol.14New

The Negative Keyword Playbook: Build a System That Stays Ahead of Waste

Reactive negative management is expensive and exhausting. This playbook gives you the architecture, seed lists, and review cadences to stay ahead of waste — permanently.

72hrs
window to seed before waste compounds
3
architecture layers
20min
weekly maintenance once built
80%
of waste from recurring patterns
EL
Emma Larsson
Head of Strategy
Mar 10, 2025
8 min read
Negative KeywordsSearch TermsAccount StrategyCampaign StructureBest PracticesAutomation
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EL
About the author
Emma Larsson
Head of Strategy

Emma leads strategy research at Scaletrics, studying how multi-model consensus systems outperform single-model automation across large PPC accounts. Before Scaletrics she ran paid search for three DTC brands.

Negative KeywordsSearch TermsAccount StrategyCampaign StructureBest PracticesAutomation
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